Star One is closing its operations today, 16-Dec-2011. The channel will get replaced by a new channel “Life OK” which will be launched by Star Network. The new channel will be launched sans any “Star” connection (read logo) and with a complete set of new shows on 18-Dec-2011.

As all say “All good things need to come to an end”, so has the end of Star One arrived too. This channel was initially targeted to the youth as it broadcasted many youth based shows which became a cult amongst the youth and made the channel instant hit. The channel when launched 7 years ago improvised and introduced shows that were targeted to the youth, and with that the channel broke that times current trend of shows that were only targeting the women folk, especially the housewives, generally centering around issues relating Saas-Bahu, husband-wife, and in general family based issues.

This channel came in as a reverence for the youth when it introduced shows like Remix, which became an instant hit amongst the college and high school going youth. Honestly, this was one the shows that got me hooked to the channel. Apart from Remix, the channel also got in a concept of introducing a weekly show during the weekdays, by introducing Special Squad, Siddhant, Hotel Kingston, and Instant Khichadi, all one hour shows that were shown on Monday, Tuesday, Wednesday, and Thursday respectively at probably what was the prime time. All these shows gained popularity as there were all based on completely different concepts and were also far away from the normal trend, and brought in a new freshness on television. Later such became the popularity of the shows that even their reruns later were highly viewed (something I don’t think any of the other current channels have been able to do).

Another innovation that worked highly for them was that the channel broadcasted all the repeats of the shows on weekends for those who missed out on them during the weekdays due to the shows on other channels. This concept actually created a huge viewership for the channel and its shows.

And then Star One introduced probably their most successful series, “The Great Indian Laughter Challenge”, a show that got all the people, diversified in all age groups, hooked to the channel. There was a phase when Friday nights were only meant to be for Star One, and more so for the Laughter Challenge. And probably in no time Star One reached to be one of the top channels, even rivaling against Star Plus which has shows like “Kyunki Saas Bhi Kabhi Bahu Thi” and other similar shows which were running successfully for years, and had created a huge following base.

After this show Star One seeing the popularity the channel was gaining, the channel introduced many family shows, which were not the typical kind of family shows, and they too turned up being very successful. One of them being Sarabhai vs Sarabhai, a show that had humor as well as touched to the family issues like Saas-Bahu fights and stuff but in a very much hilarious way. 

Then the channel introduced very popular celebrity dance shows like the Nach Baliye series and then later the Zara Nack ke Dikha series. And after running successfully for about two-three years, when it started losing some of its popularity came in shows like Dill Mill Gayye, Miley Jab Hum Tum, and the Koffee with Karan series. Dill Mill Gayye probably went on to become probably their most popular show, as it connected directly to the youth, and by now when the internet media was at its boom, and with youth being the major part of the viewership and the media, these shows excelled everywhere especially Dill Mill Gayye. On the blogs and other forums one could easily notice the craze of this show, and this probably became the silver lining for the show. Such was the impression of this show on mind of the youth that no other show could actually replace it, and probably that has what has happened. It has been more than a year DMG was closed, and since then the channel also started losing its popularity and to such an extent that the channel had to go for a revamp.

Another new concept that worked for Star One was that they did not hang onto a show for too long. The shows ran on for about a year or two only whether they were successful or not. Probably this was the USP of Star One and with this they managed to create a huge fan base and then by ending the shows and introducing new ones they tried to bring freshness after regular intervals. This also meant that the reruns of the show were also highly viewed because of the craze they had created and nostalgia of course.

This worked great for Star One for almost 7 years, but after closing Dill Mill Gayye things really did not go too well. In fact last month or so I saw DMG being rerun on the channel all over again, and I thought that Star One has come back to get its prime viewership (the youth) back to the channel, but the sudden news of the channel shutting down has left me in a disarray. With the closure of the channel also means that the possibility of getting to see the shows like Special Squad, Siddhant, Dill Mill Gayye, and Remix has also vanished. There is probably no chance left to see these shows again.

Probably as a youth, I could relate to Star One a lot, and I guess everyone who loved watching television could. I don’t know what the new channel Life OK is aiming at, but yes with the promotional videos, it hardly looks that it has anything for youth in it. And now in despair I can only say that let’s hope that the channel comes back after some break, or they introduce the old shows back on the channel.

Advertisements
Comments
  1. Pankaj choudhary says:

    Meri star network se haath pair jodkar sahe dil se vinti hai k please wo star one ko dobara start kare.mujh pe aapka ehsaan hoga. . .jbse starone band hua hai me us din pagal sa ho gaya hun or me sara din chup chup sa rehta hun.mje ab t.v dekhna b acha nahi lgta.starone k sath to meri life se sara entertainment bhi chla gya.please sir is channel ko dobara shuru kar dijiye.

  2. Shishir Gupta says:

    Hi Pankaj,

    I am with you, and I hope that Star One comes back, maybe even with their old shows will do..

    -S

  3. shweta says:

    hey if starone doesnt come back i dont care, i want dmg back..on life ok or star plus..pls its a humble request to star network..you should understand feelings of dmgians..plzzzzz..

  4. PLEASE STAR ONE KO DOBARA CHALU KAR DIJIYE

  5. khalid says:

    please pyar ki ye ek khani ko phir se dobar life ok par start kar do please from khalid

  6. ksg lover says:

    please we want dmg back. dmg is v close to my heart n i love dmg vvvvvvvvvvvvvv much plx dmg ko start kar vaa dheeji ye mising dmg vvvvvvv much

  7. Shittu 3 says:

    i want pyar ki yeh kahani back… also miley jab hum tum and dil mil gaye.. that is it! =)

  8. shweta says:

    yes its happening guys, i heard DMG will rerun soon on life ok, so this is the love and craze of all the DMG Fans, so guys we should request for pyar ki yeh ek kahani & sarabhai v/s sarabhai…please friends..
    -shweta:)

  9. deepak notna says:

    Life ok isn’t a good channal please start star one again star one is best channal so please start it again for youth PLEASE……1 arab times

  10. deepak notna says:

    Please start pyar ki ye ek kahani and geet again me aap k aage hath jodta hu please star one fir se start kar do aur iske serials ko bhi cahe squls me

  11. Deepak Notna says:

    Star one ko aur iske serials ko fir se cala do please

  12. shobi says:

    hi

    please make star one come alive again with all the serials again

    eager to see all star one serials especially geet hui sabsey parayi

    so please bring us the sweet news that star one is back with all the serials again

    plsssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss

    thankyou

  13. latha says:

    me too eagerly waiting to see the geet serial again

    so please retelecast the serial again in star one channel

    say us the good news that star one is coming back with our loving serials

    Kindly consider this feedback and restart star one

    Thank you

  14. BINAYAK says:

    i am a big fan of dmg,mjht and love ne miladi jodi……………..i cant even now also believe that star one channel is no more………………its my request to the channel honours to start dmg again…………

  15. Swetha says:

    Plz start mjht:-( i’m badly misng it..2yrz passed but i was unable 2 forget mght plz start it on life ok or star plus:-( i’m sure d trp level definatly raises

  16. taha says:

    pankaj pls come back with star one we promise that you will get more popularuty than before

  17. shubham kumar says:

    ye life ok ke sarre programs bkbas ate h ….star one channel is love chnl

  18. ria sanghai says:

    pls dmg ko waps la dijiye pls..yh mera fav show h pls pls dmg wapas strt kr dijiye..

  19. ria sanghai says:

    pls dmg ko waps la dijiye pls..yh mera fav show h pls pls..

  20. Shweta says:

    i am badly missing starone..golden days of my life..miss sarabhai, dmg, pkyek..cv’s please give us DMG back……..!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!.!!!.!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!..!!!!!!!!!!!!!!!!!!!!!!!!!!

  21. shubh.. says:

    plese wapas sare youth shows start kar dijiye specially pyar ki ek kahani

  22. mamta says:

    plz….mjht ko phir se start kar do star plus ya life ok par plz…

  23. Shweta says:

    hey please give us DMG back..im in love with AR

  24. Amrit Seth says:

    SaraBhai vs SaraBhai?!?!??!!??!?!?!?!?!?!!?!?!!?!?!??!?!

  25. Akshay Sisodia says:

    Aap log aisa kaise kr sakte hai itne best channel ko close kr diya aap request ki starone ko aur uske seriel ko start krdo like MJHT,DMG,Rang badlti Odni , Remix , Pyaar ki Khani

  26. Vikas says:

    Please start star one channel again and also start dil mil gaye serial again.
    My favourite serial is dil mil gaye so start it again after that the star one channel become more popular because no other channel has start again after close down.
    After this channel & it’s serial become more & more popular..

  27. Vikas says:

    Please start star one channel again and also start dil mil gaye serial again.
    My favourite serial is dil mil gaye so start it again after that the star one channel become more popular.

  28. pankaj ahlawat says:

    please star one ko dobara start kar do

  29. pankaj ahlawat says:

    Please star one ko dobara start kar dejiye aap chao to life ok ko band kar sakte ho

  30. pankaj ahlawat says:

    Please get back star one

  31. Mahesh says:

    Please reenergise my TV and me with STAR one again… I m badly missing this channel of youth… Life ok is the channel meant for old aged people…boring one… ye buddhon ka channel band kijiye na please….

  32. Shweta says:

    i just saw promo of geet being rerun soon on lifeok..then why not DMG??

  33. Anwar says:

    Star one ko dobara start karneme kya hoga naye number par dobara start kar dijiye life ok bhi best chanel hai

  34. mohammed shareef says:

    today it was a boring serial on life ok & all other channels , star one is the best channel indian tv serial and its show its awesome like

    love ne mila di jodi

    miley jab hum tum

    dill mill gaye

    sarabhai vs sarabhai

    ssshhh pir koi hai and etc

    i want back star one channel & serials….

  35. anam says:

    plx star one ko relaunck kr do………mai bht miss kartii youth k drama’s plz….

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s